SEO stands for Search Engine Optimization, which means that it is the process of optimizing your website so that it can rank higher on search engines. Getting a high ranking can bring in more visitors to your website and help your business grow.
A strong SEO strategy involves researching your ideal customers and determining the keywords that they use to find what they need. Then, you create content that satisfies these needs.
Seznam is the Czech Republic’s dominant search engine, serving 60% of all page views. It is also a major online advertising platform, with 90% of the Czech market regularly served by its businesses.
One of the first things to notice about Seznam is its incredible focus on serving a specific, local audience. While many search engines seek to appeal to people across the world, Seznam focuses on the Czech market and understands this intuitively.
Founded in 1996 by Ivo Lukacovic, Seznam started out as a curated collection of links, which he quickly turned into a full-fledged search product for the Czech language. Then, Seznam went on to become a fully-fledged portal, providing news, email, maps and images, and much more.
What’s more, Seznam has remained innovative and focused on expanding into new niches throughout the years, launching a number of services that have allowed it to dominate its country. It has managed to develop a plethora of apps that rival markets many times its size, and keep the Czech Republic burning brightly as a cutting edge innovation centre.
There are many reasons why Seznam has been able to take such a massive share of the market from Google in the Czech Republic. But the biggest reason is the fact that Seznam understood its users and their needs well before other search engines did.
Google Analytics integration
Google Analytics is a web analysis tool that most businesses use to track the performance of their website and the effectiveness of their marketing campaigns. It also provides information about the source and route of traffic, as well as demographic and behavioral data.
It is a powerful and free tool that can help you improve seo group buy and boost conversions. It is also easy to use and beginner friendly.
For example, if you see that a page on your website is receiving a high amount of traffic from a specific keyword or phrase, you can set up an alert to be notified when this happens. Then, you can quickly analyze the spike and make sure that this is a legitimate result.
You can also use Google Analytics to track visitor engagement. For example, the average time on site metric is an important indicator of how long visitors spend on your site and whether they are likely to convert into customers or not.
XML sitemap tools
One of the best ways to help search engine bots find and index your pages quickly is by submitting an XML sitemap. It allows Google to easily find the URLs of important images or videos on your business website and help them get an idea of how your pages are connected.
Creating an XML sitemap is easy with a sitemap generator. Many of these tools are free to use for websites with up to 500 pages. However, some tools require a premium license to create sitemaps for larger websites.
An XML sitemap is a document that contains the locations of all pages on your website. It helps search engine bots crawl your website more effectively and find the most relevant content on each page.
In addition, it lets Google know which pages are the most important and should be indexed first. This can be especially useful if you have a core set of pages where content is updated frequently.